A look into Mobile Commerce in the Philippines and how its applications have evolved to be able to service both mainstream and unbanked markets. Insights on the challenges and opportunities of Mobile Money transfer within the mobile commerce ecosystems, and a specific look into its current role in the banking industry.
This was presented by Rizza Maniego-Eala during the DigitalFilipino E-Commerce Summit last November 13, 2009 at Hotel Intercontinental, Makati City.
Rizza Maniego-Eala is the President of G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Globe Telecom, one of the leading wireless providers in the Philippines.
Prior to being President of GXI, Rizza was Vice President of Financial Planning and Analysis for Globe Telecom, a position she held for 8 years. In this capacity, she was in charge of the Company’s long-term financial and strategic planning, international capital markets funding, merger, acquisition and joint venture initiatives, and investor relations.
Before joining Globe, she spent five years as an Equity Research Analyst, with the last two years as Deputy Research Head for NatWest Securities Hong Kong Limited's Philippine Representative Office.
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