Doing E-Commerce for Real!

The DigitalFilipino E-Commerce Summit 2009 was an intensive 2-day educational seminar on e-commerce strategies that took place last November 12 & 13, 2009 at the Hotel Intercontinental, Makati City.

This an annual event that provides an additional venue for learning among DigitalFilipino club members.
The event focused on best practices (what to do, what not to do, execution, measurement) and we invited e-commerce practitioners to share their insight & lessons learned.

We requested speakers to deliver talks on a big-picture perspective (keynote-style) discussing findings and insight that they haven't mostly shared before but still reflective of their respective experiences.

We had 150 participants for this event. Main audience were DigitalFilipino club membersDigitalFilipino Web Awards past and current entries/winners, DigitalFilipino Social Networking Awards winners, SMEs, enterprises, and entrepreneurs at large.

This event was also targeted at:

1. Entrepreneurs and business owners
2. Managers
3. Investors and business development consultants
4. Educators and consultants

Conference Program

Attendees in this event had a highly-interactive session with e-commerce players and industry practitioners. Topics in the agenda includes (excluded speakers who did not made it or have opted not to share their presentation to club members and delegates):

November 12 (Day 1):

State of Internet and Mobile Commerce Market Growth
Speaker: Donald Patrick Lim, President and CEO of Yehey! Corporation

Has Internet and Mobile Commerce taken off in the Philippines? What are the numbers? Are the Filipinos today really buying online? A look into the latest market study with cross analysis on the technographic and psychographic behavior of our new generation of digital sellers and buyers.

Creating a Niche and Identifying Your Online Target Market
Speaker: Stephanie Caragos, President and CEO of Syntactics Inc.

Creating an e-commerce website is not merely the act of having the site developed and launched. Careful study and analysis plays an important role in identifying the target market and knowing how to attract it. Insight on potential customers helps in strategic positioning of your products and services.

Search Engine Friendly Web Design: How to Make Site Visitors Click!
and BF Homes Properties case study sharing

Jan Alvin Pabellon, Vice President for Business Development at IT Group, Inc.
Arnold Alvarez, General Manager, BF Homes Properties

Improve your rankings, increase your visits, and make more money by building a web site that is attractive to both automated search engines and real live people. Discover how "search engine friendly" web design can help you get more traffic from search engines. Speakers will share experience in making their sites search engine friendly, launching additional websites to improve rankings, get more visits, and consequently improved revenues and bottom line.

Measuring Blog Advertising Effectiveness
Speaker: Eric Ramirez, Chairman, Nuffnang Philippines

A growing number of companies are exploring blogs as a medium to market their products and services. Eric tackled the effectiveness of blogs as an online marketing tool and how to measure its performance.

The End of Faceless Brands: How the Internet has Forced Brand Marketing to Personalize
Speaker: Brad Geiser, Co-Founder, GeiserMaclang Marketing Communications

One of the reasons why there are few companies in the Philippines who invest in e-Commerce is due to the perception that it is just a business structure and has not yet explored the idea of e-Commerce as a marketing tool. This discussion gives an overview on how some social marketing experiments have turned in groundbreaking results.

Technology Presentation: Delivering  Advanced Search Engine via Next-Generation Networks
Speaker: Ryan Ricardo, Sales & Marketing Head, DataOne Asia (Phils.), Inc

E-Commerce as a viable retail market outlet for SMEs (RegaloService, e-Philippines Adventure Travel, and MyAyala experience sharing)
- Ma. Regina Bundang, CEO,
- Russell Ri, CEO, e-Philippines Adventure Travel and Destinations
- Roy Platon, Managing Director, MyAyala

Entrepreneurs will share their experience in putting up an e-commerce site, working with partners, challenges, lessons learned, market changes, and tips to aspiring entrepreneurs who would like to expand their business online.

Improving E-Commerce Sales Performance
Speaker: Dustin Andaya, CEO,

Dustin Andaya
shared his experience in online marketing, steps taken, and lessons learned used in calibrating initiatives that best suit customer needs.

November 13 (Day 2):

Challenges and Opportunities in MOBILE MONEY TRANSFER: Implementation of GCASH
Speaker: Rizza Maniego-Eala, President, G-Xchange, Inc. (a wholly-owned subsidiary of Globe Telecom, Inc.)

A look into Mobile Commerce in the Philippines and how its applications have evolved to be able to service both mainstream and unbanked markets. Insights on the challenges and opportunities of Mobile Money transfer within the mobile commerce ecosystems, and a specific look into its current role in the banking industry.

The Future of E-Commerce is Mobile
Speaker: Chito Bustamante, CEO, Chikka

The Philippine market is actually ripe and ready for electronic commerce, driven by both on-line and mobile communities. Compelling products and services, especially those that immediately gratify, as they are delivered instantly are now needed.

E-Commerce Policies and E-Government Growth in the Philippines
Speaker: Dir. Maria Lourdes Yaptinchay, Supervising Director, Department of Trade and Industry E-Commerce Office

An update on e-commerce policies approved and for ratification to push the growth of e-commerce in the Philippines. Government e-commerce transaction growth in dealing with stakeholders, citizens, customers, and businesses shall also be discussed.

Building Online Trust & Making E-Commerce Secure Against Fraud
Jovel Cipriano, CEO, PinoyDelikasi
Mannix Pabalan, General Manager,

The intricacies of E-commerce have provided merchants with a host of interesting challenges. Perhaps the biggest challenge is establishing and maintaining trust. Spam, fraud, identity theft and fly-by-night e-retailers threaten consumers' fragile trust in online marketplaces, particularly those in which they are asked to provide credit card information. Trust becomes a key issue in the buying process. Winning the customers' trust and increasing their confidence is essential for E-commerce success. 

Make Self-Service Advertising Work for You: Going Beyond Clicks
Aileen Apolo, Country Consultant for the Philippines, Google
Carlo Ople, Global Digital Marketing Head, Friendster

Self-managed Internet advertising campaign is one of the many things that entrepreneurs and businesses can undertake on their own today. This session will give an overview on the size of this market, what works, what doesn't, and new developments that should be learned and taken advantage of.

Why running an e-commerce business is similar to growing WHEATGRASS & Technology Presentation: Moving towards the 4TH GENERATION of E-commerce
- Edward Ling, Chief Executive Officer, Easy Pha-Max Philippines and Philippines
- Eddie Lee, Chief Information Officer, 

Recognition of 3rd DigitalFilipino Web Awards winners.

Many thanks to our sponsors and exhibitors for making this event possible.

DigitalFilipino Web Awards Sponsor

Major Sponsor

Minor Sponsor

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