Innovation and Ideas Forum
E-Commerce, Search, Local, Mobile, Social Models and Trends for 2012 by Gillian Muessig of SEOMoz
Handouts: DigitalFilipino E-Commerce Summit 2012
Lesson Learned in Promoting Group Buying in the Philippines by Alfie Sy at DigitalFilipino E-Commerce Summit 2010
E-Commerce Lessons Learned in Indonesia by Shinta Dhanuwardoyo at DigitalFilipino E-Commerce Summit 2010
Lessons Learned in Running a Group Buying Business in the Philippines by Eddie Lee at DigitalFilipino E-Commerce Summit 2010
State of Internet and Mobile Commerce Market Growth in the Philippines 2010 by Donald Lim at DigitalFilipino E-Commerce Summit 2
Philippine E-Commerce: Preferred Marketplaces and Payment Method by Bjorn Pardo at DigitalFilipino E-Commerce Summit 2010
Jollibee Foods Online Delivery E-Commerce Experience by Manolo Almagro at DigitalFilipino E-Commerce Summit 2010
Sponsorship and Marketing Opportunities at DigitalFilipino E-Commerce Summit
State of Internet and Mobile Commerce Market Growth by Donald Lim
Building and Managing an E-Commerce, Internet Gaming, and Outsourcing Business during a Global Economic Crisis by Enrique Gonzal
Creating a Niche and Identifying Your Online Target Market by Stephanie Caragos
Search Engine and People Friendly Web Design: How to Make Site Visitors Click! by Jan Alvin Pabellon and Arnold Alvarez
The End of Faceless Brands: How the Internet has Forced Brand Marketing to Personalize by Brad Geiser, Co-Founder, GeiserMaclang
Delivering Advanced Search Engine via Next-Generation Networks by Ryan Ricardo of DataOne Asia
E-Commerce as a viable retail market outlet for SMEs: RegaloService.com, e-Philippines Adventure Travel & Destinations Experienc
Improving E-Commerce Sales Performance by Dustin Andaya of IslandRose.net at DigitalFilipino E-Commerce Summit November 12, 2009
Challenges and Opportunities in MOBILE MONEY TRANSFER: Implementation of GCASH by Rizza Maniego-Eala of G-Exchange Inc.
The Future of E-Commerce is Mobile by Chito Bustamante of Chikka.com
E-Commerce Policies and E-Government Growth in the Philippines by Ludy Yaptinchay, Supervising Director, Department of Trade and
Building Online Trust: Making E-Commerce Secure Against Fraud by Jovel Cipriano of PinoyDelikasi and Mannix Pabalan of AyosDito.
Measuring Blog Advertising Effectiveness by Eric Ramirez of Nuffnang Philippines
Make Self-Service Advertising Platforms Work for You: Going Beyond Clicks by Aileen Apolo of Google and Carlo Ople of Friendster
Sponsors & Exhibitors: DigitalFilipino E-Commerce Summit on November 12 & 13, 2009 at Hotel Intercontinental Makati City
Presentation Materials at DigitalFilipino E-Commerce Summit
Moving Towards 4th Generation E-Commerce by Edward Ling and Eddie Lee of SMILDS.com at DigitalFilipino E-Commerce Summit Novembe
Doing E-Commerce for Real!
The DigitalFilipino E-Commerce Summit 2009 was an intensive 2-day educational seminar on e-commerce strategies that took place last November 12 & 13, 2009 at the Hotel Intercontinental, Makati City.
This an annual event that provides an additional venue for learning among DigitalFilipino club members.
We requested speakers to deliver talks on a big-picture perspective (keynote-style) discussing findings and insight that they haven't mostly shared before but still reflective of their respective experiences.
We had 150 participants for this event. Main audience were DigitalFilipino club members, DigitalFilipino Web Awards past and current entries/winners, DigitalFilipino Social Networking Awards winners, SMEs, enterprises, and entrepreneurs at large.
This event was also targeted at:
Attendees in this event had a highly-interactive session with e-commerce players and industry practitioners. Topics in the agenda includes (excluded speakers who did not made it or have opted not to share their presentation to club members and delegates):
November 12 (Day 1):
State of Internet and Mobile Commerce Market Growth
Has Internet and Mobile Commerce taken off in the Philippines? What are the numbers? Are the Filipinos today really buying online? A look into the latest market study with cross analysis on the technographic and psychographic behavior of our new generation of digital sellers and buyers.
Creating a Niche and Identifying Your Online Target Market
Creating an e-commerce website is not merely the act of having the site developed and launched. Careful study and analysis plays an important role in identifying the target market and knowing how to attract it. Insight on potential customers helps in strategic positioning of your products and services.
Search Engine Friendly Web Design: How to Make Site Visitors Click!
Improve your rankings, increase your visits, and make more money by building a web site that is attractive to both automated search engines and real live people. Discover how "search engine friendly" web design can help you get more traffic from search engines. Speakers will share experience in making their sites search engine friendly, launching additional websites to improve rankings, get more visits, and consequently improved revenues and bottom line.
Measuring Blog Advertising Effectiveness
A growing number of companies are exploring blogs as a medium to market
their products and services. Eric tackled the effectiveness of blogs as
an online marketing tool and how to measure its performance.
One of the reasons why there are few companies in the Philippines who invest in e-Commerce is due to the perception that it is just a business structure and has not yet explored the idea of e-Commerce as a marketing tool. This discussion gives an overview on how some social marketing experiments have turned in groundbreaking results.
Technology Presentation: Delivering Advanced Search Engine via Next-Generation Networks
Entrepreneurs will share their experience in putting up an e-commerce site, working with partners, challenges, lessons learned, market changes, and tips to aspiring entrepreneurs who would like to expand their business online.
November 13 (Day 2):
Challenges and Opportunities in MOBILE MONEY TRANSFER: Implementation of GCASH
E-Commerce Policies and E-Government Growth in the Philippines
An update on e-commerce policies approved and for ratification to push the growth of e-commerce in the Philippines. Government e-commerce transaction growth in dealing with stakeholders, citizens, customers, and businesses shall also be discussed.
Building Online Trust & Making E-Commerce Secure Against Fraud
The intricacies of E-commerce have provided merchants with a host of interesting challenges. Perhaps the biggest challenge is establishing and maintaining trust. Spam, fraud, identity theft and fly-by-night e-retailers threaten consumers' fragile trust in online marketplaces, particularly those in which they are asked to provide credit card information. Trust becomes a key issue in the buying process. Winning the customers' trust and increasing their confidence is essential for E-commerce success.
Make Self-Service Advertising Work for You: Going Beyond Clicks
Self-managed Internet advertising campaign is one of the many things that entrepreneurs and businesses can undertake on their own today. This session will give an overview on the size of this market, what works, what doesn't, and new developments that should be learned and taken advantage of.
Why running an e-commerce business is similar to growing WHEATGRASS & Technology Presentation: Moving towards the 4TH GENERATION of E-commerce
Many thanks to our sponsors and exhibitors for making this event possible.
DigitalFilipino Web Awards Sponsor
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