Jollibee Foods Online Delivery E-Commerce Experience


Manolo Almagro, digital strategist, who led the Jollibee Online Delivery service (http://jollibeedelivery.com/​) shared behind the scenes stories and lessons learned from this project at the DigitalFilipino E-Commerce Summit 2010.

Manolo also explained why it is important to get inputs from marketing but not necessarily making them take the lead.

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