Jollibee Foods Online Delivery E-Commerce Experience
Manolo Almagro, digital strategist, who led the Jollibee Online Delivery service (
http://jollibeedelivery.com/)
shared behind the scenes stories and lessons learned from this project at the
DigitalFilipino E-Commerce Summit 2010.
Manolo also explained why it is important to get inputs from marketing but not necessarily making them take the lead.
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