Measuring Blog Advertising Effectiveness
by Eric Ramirez, Chairman, Nuffnang Philippines

A growing number of companies are exploring blogs as a medium to market their products and services. Eric tackled the effectiveness of blogs as an online marketing tool and how to measure its performance.

Speaker profile

Eric Ramirez is the Chairman of Nuffnang Philippines. He is a co-founder and Chairman of Outcomm, Inc., one of the leading outdoor advertising companies in the Philippines. Eric previously worked for Walden International, a global venture capital firm with approximately $2 billion under management. Currently, he is Chairman of Eximius BPO, Inc. and SR Capital Holdings. Mr. Ramirez was formerly a Director of Walden AB Ayala Ventures, Inc., Software Ventures International, Sun Microsystems Philippines, Pilipino Cable Corporation, Pacific Microwave Corporation, Philippine Seven Corporation and other companies. Mr. Ramirez has B.S. and M.S. Degrees in Industrial Engineering from Stanford University and was formerly President of the Stanford Alumni Association of the Philippines.