One of the reasons why there are few companies in the Philippines who invest in e-Commerce is due to the perception that it is just a business structure and has not yet explored the idea of e-Commerce as a marketing tool. This discussion gives an overview on how some social marketing experiments have turned in groundbreaking results.
Case Studies / Lessons to be Learned:
Viral Engagement Promotions; creating marketing programs that socially empower people, causing them to share your brand to others.
Composite Personality; a marketing strategy that allows a company to speak to their market on a peer to peer level; it is the embodiment of a brand into a person you can talk to.
The illusion of retail: how most of retail in the Philippines is not based on casual walk-ins but on invisible networks/communities.
Brad Geiser is the co-founder of GeiserMaclang Marketing Communications Inc., one of the most groundbreaking marketing agencies in the country who have created and led word-of-mouth, Internet buzz, digital and influencer marketing campaigns for industry leaders to young brands.
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