The End of Faceless Brands: How the Internet has Forced Brand Marketing to Personalize (handout)
Speaker: Brad Geiser, Co-Founder, GeiserMaclang Marketing Communications

One of the reasons why there are few companies in the Philippines who invest in e-Commerce is due to the perception that it is just a business structure and has not yet explored the idea of e-Commerce as a marketing tool. This discussion gives an overview on how some social marketing experiments have turned in groundbreaking results.

Case Studies / Lessons to be Learned:

  • Viral Engagement Promotions; creating marketing programs that socially empower people, causing them to share your brand to others.
  • Composite Personality; a marketing strategy that allows a company to speak to their market on a peer to peer level; it is the embodiment of a brand into a person you can talk to.
  • The illusion of retail: how most of retail in the Philippines is not based on casual walk-ins but on invisible networks/communities.  

The above topic was presented by Brad Geiser during the DigitalFilipino E-Commerce Summit last November 12, 2009 at Hotel Intercontinental, Makati City.

Speaker Profile:

Brad Geiser is the co-founder of GeiserMaclang Marketing Communications Inc., one of the most groundbreaking marketing agencies in the country who have created and led word-of-mouth, Internet buzz, digital and influencer marketing campaigns for industry leaders to young brands.

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